SAP CRM Functional

Course Content

SAP CRM Functional

• Introduction to SAP CRM
• ASAP Methodology

Master Data

• Organizational Management
• Territory Management
• Business Partners
• Products

Marketing

• Marketing Planning & Campaign Management
• Marketing Calendar
• BP Segmentation ( Info Set, Attribute List, BW Query)
• Mail Forms
• ELM ( External List Management)
• Campaign Execution
• Lead Management
• Survey Management
• Product Proposal

Sales Process

• Opportunity Management
• Business Activity / Tasks
• Quotation Management
• Sales Order Management /Contract Management

Services

• Installed Base Management
• Service Agreements
• Service Contracts
• Service Order Management
• Complaints andReturns
• In house repair
• Warranty Claims

Middleware

• Solution Overview
• Data Exchange with R/3 Part 1
• Data Exchange with R/3 Part 2
• Middleware Operations

Web UI

• Business Roles
• Navigation Bar Profile

Work Center

Work Center Groups

Logical Links

• Layout Profile
• PFCG Role

Basic Functions

• Partner determination Procedure
• Text determination Procedure
• Status Profile
• Subject Profile
• Org Data Determination
• Incompleteness Procedure
• Action Profiles
• Pricing
• Transaction Processing
• Item Category
• Item Category Determination
• Date Management